Carlos "The Enforcer"
Nowadays, it is not enough for a PR rep to be smart, charming, smooth talkin', great writer, so on and so forth. You can now add "must be physically imposing" to the list.
Case in point.
The intrepid Carlos was staffing Nautica’s VIP suite during AVP Brooklyn last Saturday. (I was just there following his lead…) Apart from looking out for media and being nice to Nautica guests, we were also given the task of making sure that only Nautica guests are inside the VIP suite.
Well, wouldn’t you know. Carlos had to flex his muscles since a number of inebriated and uninvited wandering souls happen to have disrupted the ambiance.
On one occasion, Nautica ladies were trying to politely throw out some random guy who just wouldn’t budge. Seeing the predicament unfolding in front of him, Carlos sprung into action. He quietly sat next to Mr. Random Guy and whispered something into his ear, much like how a mob boss would order one of his goons to take care of somebody. Mr. Random Guy, seeing how much Carlos towers over him, coupled with his mafioso threats, went along his stubborn way. Problem solved. Oh yeah. The Nautica ladies were chummy with Carlos, especially after that.
On another occasion, one of the media people was actually the perpetrator. This dude was allowed to enjoy the suite with three friends. (They couldn’t pay the entrance fee?!??) But he crossed Carlos’ patience when he snuck in a fourth person (as if Carlos would not notice). They were also drinking heavily and had become rowdy. So Carlos had to manhandle all five of them and toss them out of the suite… I should have had a camera with me...
So the lesson is you should all start working out and be ready to rumble… It is now part of the hazards of your job...
(This story is based on reality but some details have been altered to protect the identity of participants and to give flavor to the blog…)
Case in point.
The intrepid Carlos was staffing Nautica’s VIP suite during AVP Brooklyn last Saturday. (I was just there following his lead…) Apart from looking out for media and being nice to Nautica guests, we were also given the task of making sure that only Nautica guests are inside the VIP suite.
Well, wouldn’t you know. Carlos had to flex his muscles since a number of inebriated and uninvited wandering souls happen to have disrupted the ambiance.
On one occasion, Nautica ladies were trying to politely throw out some random guy who just wouldn’t budge. Seeing the predicament unfolding in front of him, Carlos sprung into action. He quietly sat next to Mr. Random Guy and whispered something into his ear, much like how a mob boss would order one of his goons to take care of somebody. Mr. Random Guy, seeing how much Carlos towers over him, coupled with his mafioso threats, went along his stubborn way. Problem solved. Oh yeah. The Nautica ladies were chummy with Carlos, especially after that.
On another occasion, one of the media people was actually the perpetrator. This dude was allowed to enjoy the suite with three friends. (They couldn’t pay the entrance fee?!??) But he crossed Carlos’ patience when he snuck in a fourth person (as if Carlos would not notice). They were also drinking heavily and had become rowdy. So Carlos had to manhandle all five of them and toss them out of the suite… I should have had a camera with me...
So the lesson is you should all start working out and be ready to rumble… It is now part of the hazards of your job...
(This story is based on reality but some details have been altered to protect the identity of participants and to give flavor to the blog…)

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