Monday, October 30, 2006

Second Life Anyone?

Trendspotting: Second Life
http://secondlife.com/

Second Life is a 3-D virtual world entirely built and owned by its residents. Since opening to the public in 2003, it has grown explosively and today is inhabited by a total of 1,153,947 people from around the globe.

Second Life is an online completely virtual community that represents its millions of users through “avatars.” These online representations walk around, watch TV, go to work and even use Second Life currency that is convertible to US Dollars. The Marketplace currently supports millions of US dollars in monthly transactions, and “land” is available for sale. Because residents retain the rights to their digital creations, they can buy, sell and trade with other residents.

Companies like Nissan, Starwood Hotels, Adidas and other large brands have purchased “land” in Second Life to promote their products – Adidas makes shoes for the avatars, Nissan cars – conduct business as usual and engrain themselves in the online space. Moreover, Reuters and CNET have established full time news bureaus there with reports whose sole job it is to report on and for Second Life.

Communities of residents form as they find people (through their avatar representations) with similar interests, ranging from neighborhood associations to fans of science fiction movies. Avatars can meet one another, communicate, stay in touch and even party with each other at nightclubs, fashion shows or art openings. There are also casinos, dance clubs, shopping malls, space stations, vampire castles and movie theatres.

Membership Packages:
Monthly: $9.95/mo.
Quarterly: $22.50 ($7.50/mo.)
Annual: $72.00 ($6.00/mo.)

Joining and creating an avatar is free, but premium membership packages include access to land ownership.

CarryOn, what are you waiting for? Get a Second Life.

The Trendspotting Trio
Adrian
David
James

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